On average, 186 million people use Snapchat every day globally to talk to friends, play with augmented reality, keep up with what’s happening around the world, and more. Snapchatters open the app over 20 times per day, spending an average of 30 minutes on the app, contributing to the platform’s 3 billion snaps per day.
Before you say “NO, Snapchat doesn’t work at all,” I encourage you to do your own research, check for case studies and statistics, and see if it’s a fit for your marketing goals. If you are still hesitating, read the rest of this blog post and then, contact Snapchat to learn more about how to drive toward your advertising goals. I also encourage you to first have a marketing plan (If you don’t have one, start working on it ASAP), with Smart Marketing Objectives and KPI’s. Hey! We as marketers need to stay updated on the latest social media and marketing trends, right? 😉
For those who want their business to reach new heights while getting creative and achieve specific marketing objectives, Snapchat provides billions of opportunities every single day. Do you know you can advertise on Snapchat using the Custom Audiences feature? Custom Audiences are a great way to ensure that you’re serving your ads to the most relevant audience for your product or service, and they support five different types of them. Did you know this? Wait…there is more! They also have Lookalike Audiences, where you can select from three different Lookalike options: Similarity, Balance, and Reach. And here is one more: Nielsen Custom Audiences – Just to mention a few of their audiences available. If one of your marketing goals is Lead Generation, give Snapchat a try!
Now, here is the fun part! To master Snapchat, you need to think creatively and keep an authentic tone in your stories. The users aren’t looking for perfect creatives. Need some inspiration to know how to use Snapchat for your brand? Below are great examples for you to get inspired!
For HR. I love how McDonald’s used Snapchat in 2017 to recruit as many as 250,000 workers (Yes! This is true!) for the busy summer months. The burger chain debuted a hiring tool “Snaplications” that let Snapchat users view a 10-second video ad about the benefits of working at McDonald’s, along with a link to a career page and the job application.
For Exclusive Promotions. In fact, Snapchatters are 68% more likely to make impulse purchases. Try promotions that create a Sense of Urgency: “Screenshot this snap and show it at the register for $5 Off Today Only” or “Need an excuse to order your favorite meal? Take 20% Off your order online. Use Code SnapMyMeal20 at checkout. Today Only!”
For Brand Awareness and Engagement. Chick-fil-A celebrated its “14th annual Cow Appreciation Day” last year, using geo-targeted Snapchat filters to encourage customer engagement with the brand while at the restaurant chain’s locations. The company has been crazy successful at generating consumer word-of-mouth and social media conversations, beating out other quick-serve restaurants (QSR) in a 2017 study.
If you want to know how to improve engagement using Snapchat, I will be more than happy to share with you a couple of tactics I’ve tested with great results! Contact me for details.