Running a social media contest is a fantastic opportunity to amplify your brand, your products, and your services. Let’s remember the organic reach is on the decline, and social media contests are one of the few effective ways to boost your brand online with a minimal promotional budget.

Here are 3 fantastic ideas for you to try!

For Restaurants

For example, let’s say you want to promote a Family Lunch or Dinner Special. Test reducing the price for a couple of days, on specific lunch or dinner times so this will encourage families to order your offer. Then, here is the fun part! Encourage them to take a picture dining your Family Dinner Special, making sure they post the photo on Instagram using the hashtag #ChallengeFamilyDinnerWithYourBrandName or #ChallengeFamilyLunchWithYourBrandName – Finally, choose a winner and give the family winners a prize!

Family Dinner

For Products

A tag-a-friend contest can be a great way to expose your brand to people who may not have heard of you before, or who may not yet be following you on Instagram.

How to do this contest? Ask users to tag their friends in the comments of your post for a chance to win your product!

For B2B Companies

You have fantastic software you want B2B Companies to give them a try! Create a photo or video contest with the prize being either a long-term, free subscription or access to your software that would significantly play into your target audiences goals and move them forward. This type of contest’s most significant benefit is culminating user-generated content, and also brings in high-quality lead generation for the top of the funnel.


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